Most people tend to fidget with inanimate objects, such as stress balls, paper clips, clicking pens, rubber bands and other things. However, the founders beg to differ, pointing to research that shows that far from being “anti-intellectual” behaviour, it can actually help people to focus. When the Fidget Cube was first launched in 2016, some critics claimed fidgeting was a negative and unprofessional behaviour, so it shouldn’t be actively encouraged. The Brooklyn-based funding platform was launched in April 2009 by Charles Adler, Yancey Strickler and Perry Chen and has helped businesses and individuals to raise millions of pounds for their product and enhance their brand’s image. It is an alternative to the traditional means of investment and collects money from the public, who wish to invest in the inventions. The global crowdfunding platform supports new innovations, enabling inventors to create and market their products. It is the crowdfunding site’s 10th most successful fundraiser, with 154,926 backers pledging $6.4 million to help bring the product to life. Kickstarter helped create and build the Fidget Cube brand. Breathe – an oval-shaped indentation that’s around 3mm deep can be used in a similar way to a worry stone.Flip – one side has a coloured rocker switch that can be moved quickly to make a sound or moved slowly so that it remains silent.Glide – fiddle with a joystick that moves in a similar way to those on gaming pads.
If you press down on the ball, it makes a clicking sound. Roll – a metallic ball and three ridged cogs can each be rotated.Two of them make a loud clicking sound, two are silent and the button in the middle makes a quieter clicking sound. Click – one side has five buttons, one at each corner and one in the middle.Spin – a rotating disc with a small indentation helps spin a dial while making a subtle clicking sound.The functions of each face are as follows: It comes in 10 different colours – dice, midnight, graphite, aqua, berry, sunset, fresh, retro and the special Kickstarter and Backer Designed editions. There are sensory tools on all sides, including a switch, a rolling metal ball and cogs, a spinning disk, a small plastic joystick, a “worry stone” and five buttons.įirst designed in 2012, it was developed over a four-year period by brothers Mark and Matthew Mclachlan, who co-founded their design studio, Antsy Labs, in Colorado. It’s a six-sided cube and every side has something different that you can play with. Described as a desk toy for anyone who has a tendency to fidget, it’s also marketed as a toy that can be soothing for children. The invention was funded by Kickstarter, the crowdfunding website – receiving $6.4 million in public donations, easily surpassing its initial $15,000 goal.ĭesigned to help users focus, the Fidget Cube provides a convenient and simple way to occupy your hands and other senses. The vinyl desk toy, the Fidget Cube, is an unusual, high-quality toy that you can use at work, in the classroom, or at home.
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